Marketing Mavericks with Nandagopal Nair
In this episode of Marketing Mavericks, Nandagopal Nair, VP & Head of Brand & Communications at V-Guard, shares his journey from advertising to leading brand strategy, insights on building a pan-India brand, the balance of brand and performance marketing, and golden advice for aspiring marketers.
Marketing Mavericks with Chirag Shah
In this episode of Marketing Mavericks, Chirag Shah, AGM of Marketing at BookMyShow, reflects on his decade-long journey in entertainment marketing. He shares insights on balancing digital-first performance marketing with offline strategies, driving retention in a movie-first ecosystem, and adapting to evolving trends in live events and OTT. Chirag also discusses the importance of creative campaigns, learning continuously, and the role AI may play in media and marketing.