Redefining Mass Media for Kitchen Appliance Brands: Innovation, Context, Practicality, and the Future
Co-authored by Justin & Harsh Desai In our ongoing dialogue, Justin of TTK Prestige and I revisited the notion that mass media is not fading but evolving. From Connected TV to regional festival campaigns, kitchen appliance brands can harness both high-reach channels and precision tactics, while pioneering new formats that blend the physical and digital. […]