Marketing Mavericks with Rasika Prashant
In this episode, Rasika, the co-founder and CMO of TATA Soulful, shares her journey from computer science to advertising and co-founding Soulful, a healthy food brand. She discusses the importance of product quality, consumer insights, and perseverance in building a brand. Rasika also highlights the impact of clean-label products, Tata’s acquisition of Soulful, and strategies for scaling, especially through D2C, quick commerce, and consumer feedback.
Marketing Mavericks with Chandrashekhara Reddy P
In this episode, Chandrashekhara Reddy, SVP of Sales and Marketing at Gemini Edible Oils & Fats, shares his 30-year journey in India’s edible oil industry. He emphasizes patience, domain expertise, and common sense, discussing region-specific marketing, multi-channel sales strategies, and the importance of aligning marketing and sales to build brand loyalty in a competitive, price-sensitive market.
Marketing Mavericks with Gunjan Khetan
In this engaging episode, we sit down with Gunjan Khetan, the Chief Marketing Officer of Perfetti Van Melle, to explore his unique journey from engineer to marketing leader in the confectionery industry. Gunjan shares insights into his experiences, strategies, and the creative approaches that have propelled iconic brands like Center Fresh and Alpenliebe to success. Join us as we uncover the secrets of the evolving candy market, the art and science of effective marketing, and Gunjan’s vision for the future of retail and AI in marketing.